In B2B commerce, success isn’t just about having the right product or service—it’s also about connecting and engaging with the right people in the right way. Which raises a critical question: Do you truly know who you are selling to?

Your digital marketing produces inbound leads but they are not turning into sales. Where does the problem lie? Is it in marketing or sales? Here are 7 essential checkpoints to help you to diagnose and solve lead conversion challenges at your company.

Explore the concept of account-based marketing, its benefits, best practices, and how you can leverage it as B2B marketing and sales strategy.

This article discusses what Product-led Growth (PLG) is, its applicability to different technology companies, and provides best strategies for implementing PLG.

Bill Reichert is a Partner at Pegasus Tech Ventures, a global venture capital firm with headquarters in Silicon Valley. ​We chatted with Bill to get his perspectives as a venture capitalist and advice on entrepreneurship.

Creating a sales playbook is essential for the success of any B2B technology company. It provides your sales team with the tools, resources, and guidance they need to close deals effectively. Learn here how to create a winning sales playbook.

This glossary serves as a concise reference guide to help non-technical individuals understand key terms related to artificial intelligence (AI) and emerging technologies.